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Comprehensive Real Estate Ecosystem Observed from Strategy of FLCHomes
14:49 09/12/19
Trở lại danh sách tin tức

As the newest brand originated from the ecosystem of FLC Group with the core business being real estate, FLCHomes is oriented to become one of the top brands in the field of real estate investment and development in Vietnam.

It can be observed from the business strategy of FLCHomes Real Estate Investment Business and Development Joint Stock Company that the business is orientating itself towards the creation and development of comprehensive real estate ecosystem with inclusion of many key segments, namely luxury real estate investment and development; distribution of real estate projects; golf course operation; commercial, office and retail real estate operation and development; building material supply; etc.

In terms of real estate development and investment, it is revealed that FLCHomes has been investing in about 10 high-class projects with the total turnover exceeding VND 28,000 (USD 1.2 billion). The main categories include villa, terraced house, and hotel and convention centre complex.

The mutual features of these projects lie with the ideal location and the fact that they are all in the middle of execution process and that they can generate benefits as early as 2020. “The executive capacity has been improved thanks to the direction of key senior officers, who have the most experience in FLC Group”, indicated MBS.

With regards to real estate distribution, FLCHomes has privilege to sale and distribute over 300 projects invested by FLC Group across many cities and provinces in Vietnam. “This amount of products can guarantee the supply and operation capability of FLCHomes till 2030”, said Ms. Huong Tran Kieu Dung – Vice Chairwoman cum General Director of FLC Group, Chairwoman of FLCHomes.

In consideration to the management and development golf courses, FLCHomes is possessing a range of world-class golf courses, which have all been in stable operation at FLC Sam Son, FLC Quy Nhon and FLC Ha Long. The presence of these golf courses has contributed to the creation of an ecosystem that provides comprehensive products and services, and thereby fosters business capacity and the development of real estate projects in general.

With respect to the operation and development of commercial and retail real estate, all the projects invested by FLCHomes possess ideal locations in major cities such as Bamboo Airways Tower (Hanoi), FLC Landmark Tower (Hanoi), and FLC Sea Tower Quy Nhon (Quy Nhon). The majority of the projects belongs to the Tier A due to favorable conditions derived from the comprehensive infrastructure as well as the demand for powerful development of the retail and leasing market.


In particular reference to building material and equipment, FLCHomes currently has a subsidiary specialized in this segment with the total turnover reaching nearly VND 2,000 billion (USD 86.3 million) per annum. FLCHomes can take advantage of the close connection to the ecosystem of FLC Group in order to promote such areas of business, and accordingly, in a holistic view, contribute to optimize all the business values of the ecosystem.

FLCHomes is preparing to launch the debut of FHH stock ticker in the upcoming time with the anticipated price starting from VND 35,000 (USD 1.51) per share. In 2019, the Company expects to acquire a profit before tax of VND 220 billion (USD 9.5 million) a month ahead of the schedule. In the next 5 years, the business is determined to have the annual growth in revenue and profit before tax reaching 46% and 60% respectively.

Source: Dân trí